AI Insights · Timothy · January 2023
Top 5 Drawing & Coloring Apps on iOS in Australia: Q4 2022
Discover the performance of the top 5 drawing and coloring apps on iOS in Australia during Q4 2022, including trends in weekly downloads, revenue, and active users.
In Q4 2022, the top 5 drawing and coloring applications on iOS in Australia showcased diverse performance trends in terms of downloads, revenue, and active users. Here’s a detailed analysis, based on data from Sensor Tower.
Color by Number:Coloring Games from Wildlife Studios saw a steady increase in weekly revenue, peaking at approximately $5.4K in mid-November. Weekly downloads showed fluctuations, with a noticeable surge to 7.9K in the final week of December. Active users also exhibited significant growth, reaching around 26.7K by the end of the quarter.
Happy Color by Numbers Game by X-Flow demonstrated a consistent revenue trend, culminating in $490 in the last week of December. Downloads experienced a gradual increase, peaking at 6.2K, while active users maintained stability, ending the quarter with approximately 48.2K.
Makeup Kit - Color Mixing from Crazy Labs had notable download spikes, with a high of 7.2K in early October and another peak of 4.9K in the last week of December. Active users fluctuated throughout the quarter, reaching a maximum of 17.4K in early October.
Phone Case DIY, another app by Crazy Labs, experienced a significant decline in weekly downloads after an initial high of 11.2K at the beginning of the quarter, bottoming out at 1.7K by late October before recovering to 8.7K by the end of December. Active users followed a similar trend, decreasing to around 11.9K in late October and then rising to 24.1K by the end of the quarter.
Color Page ASMR – Art Coloring from SayGames LTD, which launched in late September, saw its highest weekly downloads of 12.4K in the first week of October. Active users reached a peak of 14.9K in mid-October, but the numbers declined to 5.4K by the end of December.
For more insights into app performance and trends, visit Sensor Tower.